What's in a Name? I can imagine how stressed Juliet must have been feeling when she lamented, “What’s in a name? That which we call a rose, by another name would smell as sweet!” It is not like her to make such thoughtless statements otherwise. A very sensible girl if you ask me but fully capable of losing her head completely whenever Romeo was in sight. Nothing wrong in it per se` except that it made her come out with such thoughtless statements as the one we have for discussion. I do not know if you subscribe to Juliet’s view that name is just nothing. I don’t. I think name has a greater role to play than being a mere vehicle for identity. Now wait a minute! In case you jump to the conclusion that I must be one of those numerologists who is trying to wrench a few of your crisp currency notes away from their moorings in return for making some small adjustments to your name that will result in a shower of gold, I hasten to assure you that I am not one. I have noticed that the adjustments they suggest make your name earn a classification under the grotesque and ridiculous! Like calling Shankar as Shungar and Rupali as Roupaelee. Whether such changes enable you to strike it rich or not, they are sure to confuse people about your nationality. I am here only to join issues with Juliet who seems to think that being a Shakespearean heroine conferred on her the right to make any sweeping statements. I’ll tell you what’s in name. A few years back, a medical product was introduced in the market. It was widely advertised as a surefire remedy for a particular ailment and the prime slots in the TV channels were full of its ads. But unfortunately, the product did not meet with such success in my part of the country, as you would expect with that kind of hectic ad campaign. I’ll tell you why. All humans as they pass through their respective lives contract various ailments, some curable and some incurable. What causes these ailments is not of our concern here but suffice it to say that many of them are age related. Hypertension, diabetes, arthritis and the like are all tell tale marks that the passage of time leaves on humans. If you are a successful businessman, you are bound to have hypertension and angina. Thus these ailments have come to be regarded as a kind of status symbol. I have read in history books that the number of scars a soldier bore on his chest distinguished him from the rest of the flock for bravery and combative abilities. Today a successful man is distinguished by the scar left by a bypass surgery on his chest. So there are ailments a man is legitimately proud of and there are ailments that give him an inferiority complex. The medical product I was talking about earlier was positioned as a sure remedy for itching. Now you will all agree with me that itching is not something you would discuss with your friends over a glass of beer in clubs as you would a bypass. Even when the agony of itching is unbearable you would rather grin and bear it and only when it crosses its limit you would resort to scratching but only in the privacy of a toilet or wherever you can have privacy. It is something you would not confide even in your best of friends. This being so, it is too much to expect a man to go to a medical shop and ask for a product the very name of which exposes his problem to the public. Yes! The product was named ITCHGUARD! Every time someone gathered enough courage to go to the shop and ask for it, he was greeted with a derisive smile by everyone in the shop. So in spite of the product’s ability to contain itching, it did not really take off well. Now you know the importance of a name. If Aiswarya Rai was named Visalam or Kuchalambal, I am sure she wouldn’t have been half as famous!