The Ethnic India Where Is It

Why do we have only fair personalities in the ads:
When we browse through the magazines we come across not the brown beauty of <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-comffice:smarttags" /><st1:country-region><st1lace>India</st1lace></st1:country-region>, but some fair personalities with whom u cannot relate. Even a drink is served by a fair foreigner and not our beauties in the flight advertisement, it is the fair ones who get selected for the beauty contests.

Come to think of it the brown girls are more photogenic and Indian in feature, which when explored have better viewing, and one can relate more better with them. May be a fair person is nice to look at, but what happens to the ethnicity of <st1:country-region><st1lace>India</st1lace></st1:country-region>, we are not concentrating on these.

Even lakme has a wide variety of shades for the brown’s in India, when a cosmetic company catering to the asian crowd should keep this in mind, whether it is the clothes or the jewelry, as u browse through one can point out that it is asian, like wise they should produce brown beauties to adorn them and not seek for the fair ones.

I do not have anything against the fair ones, but these ads make the dark one’s run behind creams and herbs to improve their lot, even in the film “traffic signal” we see the boy going mad when he finds the fairness cream actually does not work, come to think of it the company is actually hood winking the mass, but none to take them to task.

Now coming to the matrimonial market in <st1:country-region><st1lace>India</st1lace></st1:country-region>, these ads of so many years have tuned the guys to go for fair and beautiful, that we come across, so then what about the dark beauties, don’t they get a chance anywhere. When one thinks of <st1lace>Africa</st1lace> we never think of fair personalities, like wise in <st1:country-region><st1lace>India</st1lace></st1:country-region> too we can think of more brown beauties than fair ones. Even if the boy likes the dark girl, his family are of the opinion that he should have got a nice fair girl and so on, which gives complex to the girl and on this pretext she is being slaved, threatened that the boy would be re-married if she did not behave and so on.

When they project the poverty of India we notice that these beauties right from the infant stage are focused upon, and the foreign viewers get to see the real India, but shaded with many a thing missing, and our image goes right down, I remember my cousin of America had to say, why aren’t there any snakes and elephants on the road. The picture that they know is only that which has been projected to highlight <st1:country-region><st1lace>India</st1lace></st1:country-region>.

In this urban city now we notice that even the maid is picked fair, to go along with their décor, it is a pity, that there is nothing to sport this view that they are better workers or contributors. Hope the beauticians, the hairstylists, the clothing industries keep the true texture and color of <st1:country-region><st1lace>India</st1lace></st1:country-region> to improvise them rather than projecting the fair one’s making giving more Indians the complex about their color. The racism is not only in <st1:country-region><st1lace>America</st1lace></st1:country-region> but also the world over.. regards sunkan