Switch To Casuals Saves Nation’s Energy Crisis In 2005, the government of japan realized it is highly vulnerable to energy crisis. Energy crisis is caused when a country consumes way more than energy it can produce. Japan gets 80% of electricity from outside which makes it highly dependent and it can be a nightmare for entire nation. Supplier country could systematically loot Japan by imposing trade tariffs. Technically energy saving strategies that are being implemented across countries take billions of dollars and it takes minimum of one to Five years to understand if strategy is working or not. Japan did this in just 150 days without spending a dollar and technically made a profit of 1 billion dollar. After doing research, government noticed a huge chunk of energy was being consumed by A.C in corporate offices. They observed due to strict wearing of formals everyone is layered in pieces of formal clothings even during summer. Because of this AC temperature were kept low and since it happened throughout the country, cumulative consumption was very huge. The ministry of Japan requested all corporates to insist there employees to wear casual clothes to office, so temperature of ACs can be increased from 26 degree to 28 degree. Idea was promoted throughout the country. CEO’s of companies, ministers all came out in casual clothes. Even prime minister was featured wearing casual clothes. Clothing companies saw this as an opportunity and launched various labels for casual clothes, GDP of country was benefitted by around ¥100 billion. 180 days later when result came out, Japan proudly announced, it has successfully turned an economic threat into an economic opportunity. It is commendable the way Japan dealt with it and this is what makes this country special, ‘the way of handling and solving problems’.