Hi Divya!! Congrats Doctor on ur new clinic!! How about these word suggestions? SmileBright Dental Clinic (U can keep smile as a smiley too) 32 Teeth And Counting Pain free dental care 32 Pearls Tooth Way Om Sai Ram! - Bhagi
Remember, that your practice name is an important part of your marketing strategy. It is a major component of how consumers perceive your dental business. Your practice image is based on this perception. So, it is critical that it reflect the image that you want patients and prospective patients to have of your practice. Sometimes what works best is to go with what your own intuition or “gut” says is right for you. You will likely have to live with the name you choose for a long time to come. So make sure you feel good about your decision. One test might be to think about your practice name being splashed across a major headline in a national dental publication. How does it feel to see your name in such a format representing your practice? If it feels nice, you’re off to a good start. Here are the seven mistakes that I see made most of the time. Mistake #1 Using your own name. For decades, when a dentist opened a practice it was simply tradition to use their own name as the name of the practice: Robert Smith, DDS for example. Later on, dentists got a little more creative and added descriptions such as “Family Dentistry” or “Comprehensive Dental Care” to their own names, which was a step in the right direction but still not up to par with other businesses and corporations. Imagine, if you will, Microsoft being called “Bill Gates Software Company,” Or, how about Wal-Mart being named “Sam Walton Mercantile.” The other problem with using your own name is the complication it creates when it’s time to sell your practice or bring on an associate. Face it, a new practice owner will be much more motivated to buy a practice that won’t need a name change. Mistake #2 Getting a “committee” involved in your decision. We live in a democratic society, and it sometimes seems like a good idea to involve everyone (your friends, family, employees, and patients) in an important decision like naming your practice. This approach, however, presents a few problems. The first and most obvious fact is that you’ll end up choosing only one name. No matter what name you choose, someone will get offended. Second, you often end up with a committee decision, which usually results in a very predictable, very “vanilla” name. Mistake #3 Employing the “club sandwich” method of creating a name. When forced to come up with a great name, many young dentists simply take part of an adjective and attach it to a noun, pretty much “sandwiching” the two words together to create new word. The results are practice names that have a strange feel to them, and that look and sound weird. A high-end cosmetic practice becomes CosmetiTeeth. A classy dental spa becomes DentaSpa. It’s a like mixing maple syrup with mustard. There’s nothing wrong with either ingredient, but they just don’t go together. Mistake #4 Using words so generic and predictable they’ll never stand out in the crowd of other practices. The first practice in the area can usually get away with this one. Hence you have Family Dental, Gentle Dental, and so on. But once you have competition, it requires differentiation. Imagine if Travelocity had come out as Reliable Online Travel? The name would be much more descriptive, but hardly memorable. And with the huge wave of creative new company names, it’s more important than ever to establish your identity by promoting your individuality. Nothing does that better than a great practice name. Mistake #5 Taking the street name or local landmark approach to name your practice. In the excitement to open a new practice, many dentists choose to use their city, street name, or state flower as part of their practice name. While this may seem like on okay idea at first, it often becomes a problem when the practice grows. One dentist came to me with the fear that he was serving more of the market than his name implied. He had decided to name his practice Fourth Street Dental, since his practice had originally opened on Fourth Street in his community. Now that he wanted to open two new practices in adjoining towns, he was forced to rethink his entire naming strategy. Many other companies have struggled with the same issue. Minnesota Manufacturing and Mining was growing beyond their industry and their state. To avoid limiting their growth, they became 3M, the company now known for products like Scotch Tape and Post-it Notes. Kentucky Fried Chicken is now KFC, de-emphasizing the unhealthy nature of the original name. Both of these companies made strategic moves to avoid stifling their growth. Learn from them, and you can avoid this potential bottleneck from the beginning. Mistake #6 Using cliché names. Once past the obvious, descriptive, word choices, your thought process will usually turn to metaphors. These can be great if they’re not overly used to the point of being boring. For example, since many businesses think of themselves as the best in their industry, the world is full of names like Superior, Pinnacle, Preferred, and so on. While there’s nothing inherently wrong with these names, they’re overworked. Instead, look for combinations of positive words and metaphors, and you’ll be much better served. Mistake #7 Making your practice name so obscure, consumers will never know what it means. It’s great for a name to have a special meaning or significance–it tells a story that can be used as a conversation starter. However, if the name is obscure, or hard to spell or pronounce, the “unique” name you choose may backfire on you and have a negative effect. Resist the urge to name your company after a mythical Asian dragon or the Latin phrase for “Same Day Crowns.” It’s not that invented or fabricated names can’t work– sometimes they can. Take, for example, eBay or Snapple. However, because names like these have no real-world meaning, they rely heavily on advertising to convey their meaning, which can cost millions. Hopefully, this article hasn’t frightened you to the point that you won’t be able to make a good decision. It’s actually not that hard and I see great dental names very frequently. Not only is it a critical part of your dental success, but it can be extremely fun! :-D
wow, that was a very helpful hint, very much appreciated will definitely take the points into consideration
