Recently Filmfare awards were held and for a change, it was non-Shahrukh Khan movie as best film. Black won the prizes for the best film, actor and actress. Isnt' that great? Every year, it used to be Shahrukh Khan (ahem! not sure how he managed to bag prize even for film like Paheli....yuck) I feel all these awards are only for marketing sake...they are all manipulated and bought by the sponsorors. There are very few given on authentic judgement...What do you say?