You see a gorgeous girl at a party. You go up to her and say, "I am very rich. Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich. Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi, I'm very rich. Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich. Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.. " That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich. Marry me" She gives you a nice hard slap on your face. That's Customer Feedback!!!!! You see a gorgeous girl at a party. You go up to her and say, "I am very rich. Marry me!" And she introduces you to her husband. That's demand and supply gap. You see a gorgeous girl at a party. You go up to her and before you say, "I am very rich. Marry me!" she turns her face towards you She is your wife! That's competition eating into your market share.
