In order to build stronger relationship with customers,it’s very important to understand their needs and behaviour.. It’s a process to manage the customer relationship in an organized way.As such it brings together a lot ofinformation about the customers,market trends ,responsiveness.It teaches the business to use expertise and workforce to have an insight of human behaviour and also to value them. An successful Customer Relationship Management will include methodologies, strategies, software, and web-based capabilities that help enterprise organize and manage customer relationships. These are the methods by which companies interact with customers.It helps to identify their customers and achieve their goals and generate quality sales.It gives a 360 degrees view of our enterprise as a result increasest our sale.It treat everyone as one individual and not as one group.So,their information from the CRM helps us to know them in a more better way and also to serve them accordingly.It also provides improved customer service.Allows to discover new customer.It helps to sell the product more effectively which would be beneficial for customers and the enterprise aswell.Structured and complete customer’s information helps to close the deals faster and in a more efficient way.. It also gives a option to cutomers in the way they want to communicate with us.As a result,it simplifies the marketing and sales processes.More over strong relation with the clients offer protection against the competitors <!--[if !supportEmptyParas]--> <!--[endif]--> <!--[if !supportEmptyParas]--> <!--[endif]--> <!--[if !supportEmptyParas]--> <!--[endif]--> In this market of competition winning new customer is challenging and expensive as well. Happy customer will bring more new customer and so do a satisfied customer.So customer satisfaction is more important.It is worth remembering that rationalizations of process saves time and money.It also helps to get continuous feedbacks from them.I t also facilitates cross-selling and up-selling.It helps to understand the customer in a better way and also to anticipate their purchases. Using CRM data, marketing campaigns can be co-ordinated more effectively as the promos do not target the customer who have already purchased.It also makes call centers more efficient.
