CELEBRITY SHORTCUTS The very word celebrity reminds us of the popular personalities in the field of entertainment. It is not easy to entertain people and it takes deep rooted passion and hard work. But there are those who take short cuts to become a celebrity. Presently, one takes out her bra and becomes a celebrity. The other one paints herself nude and becomes a celebrity. The next one announces to run nude if India wins the Cricket World Cup. Men are not behind. There are many cases of controversial rouges that have made it big in reality shows just because their nuisance value increases the TRP of the channels. Rakhi Sawant and Rahul Mahajan come to my mind instantly who was the darling of the channels who aired Swayambers for them. Rakhi made herself known by daring outfits and Rahul by his drug addiction. Nonetheless, they claim to be celebrities and media promotes them as such. Recently a man jumped on a stage and slapped the anchor for wearing skinny clothes. He got his 15 minutes of fame. Some through shoes or black ink at politicians and gains popularity, We now live in times of showmanship or show-woman-ship. The more vocal, unconventional and arrogant you are the more are the chances of your being a celebrity. True such celebrity status may be short-lived but it is enough for raw young minds to be motivated and imitate them. It is not that in the future we will be deprived of true celebrities. There always will be some genuinely hard-working men and women who will do something to benefit society. It is the role of media to present healthy trends and promote them rather than gaining cheap publicity. Then there are other kinds of famous personalities, I will not call them celebrity. They did not even want to be famous, forget about celebrity. There were times when something extraordinary had to be done for society at large. Right Brothers had to risk their lives to give us the pleasure of flying. Graham Bell had to spend sleepless nights to make communication so easy by inventing the telephone. Mohandas Karamchand Gandhi had to abandon the legal practice and let the whole world know that freedom could be earned by non-violence and Satyagraha. History is full of such celebrities who did something special for humanity. These celebrities are in all fields: Art, Science, Culture, Literature, Politics, Industry, Education, Administration, etc.