They're definitely under my radar. No surprise, it's not a very good one. I guess I'll have to find out what all the noise is about!
Thank you @Viswamitra . Busy time of the year... Wishing you a Merry Christmas! Is it a place, or an event?
If anyone needs some clues, please let me know. Considering the holidays, I will keep it open for a while.
I will keep this puzzle open until after the new year day as many might be traveling. If anyone derives answer in the meantime, please share it with a spoiler leaving space for other ILites to continue trying the puzzle.