- Clients prefer to avail of various beauty services, all under one roof. It is a matter of convenience. Hence, having a holistic one-stop approach can prove to be a big plus point.
- A manager or you as a salon entrepreneur can manage and monitor the cost structure, daily accounts, and profitability.
- Beauty salon business thrives on the hygiene factor. The salon premise is to be kept clean and tidy at all times. The towels, foot baths, and all equipments should be washed, sterilized and odor free. You need to ensure that you have all the paraphernalia and provisions to follow the health code, as well as the knowledge to sustain it. Your clients should witness an infection-free and germ-free environment, which they would like to visit time and again.
- A good disposal system should be in place. Also note, the use of quality natural products, and procedures, go down well with the clientele, and provide the requisite break from using harmful chemicals.
- Remember, you are the face of the business and you are expected to look your best at all times. This also sets an example for your staff. Short lessons for the staff, on grooming and etiquette, from time to time, can be extremely beneficial.
Financial Responsibilities
There will be two major types of capital. Fixed and working. The fixed capital will be the land space, rents if any,electricity and the labor employed to run the business. Your working capital would be daily purchases of drinks and beverages on seat for clients, depreciating equipment costs etc. Preliminary expenses such as basic License to Commence Business, Shops and Establishment License for occupying commercial space, and an initial working capital requirement should be accounted for as well.
You can invest anywhere from Rs 50,000 to Rs 1,00,000 for bare basic services, to Rs 10 Lakhs to Rs 15 Lakhs for a full-service setup to kick-start your salon business. Make sure your pricing of services is such that you may cover at least a percentage of your total investment to break-even at an average of 5-10 years in time.
As far as other costs are concerned, they are the costs of the trade. These will include the basic salon equipments, such as chairs, spot yellow fox-lights, hair steamers, skin steamers, hair and skin care products of high and low range for customers, a computer for accounts and records, towels and toiletries etc. A lot of your daily trade items can be bought at wholesale cost.
Promoting your Business
- A great quality service with a correct ambiance can serve to be a real market-booster for your business venture.
- Distributing pamphlets at places that are frequented by your clients like gyms, grocery stores, apartments etc.
- Providing promotional offers from time to time to get people acquainted to your services as well as make your first time clients aware of the quality of the business.
- You can create a page of your salon on Facebook and other social networking sites, request your clients to follow you for promotional offers and discounts.
- If your budget permits,give print advertisements in the local society magazines, and newsletters, popular in your neighborhood.
- Ensuring that each client goes out with the splendid customer satisfaction will take your beauty business a long way.
