I was watching the ensuing cricket match between <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-comffice:smarttags" /><st1:country-region><st1lace>India</st1lace></st1:country-region> and Sri-lanka, when during the commercial break – usually my Hubby would switch to the News channel but that day it was not the case and I saw this advertisement which left a bad taste in my mouth. This advert left me wondering about how children behave with their parents. The advert was about an angry parent shouting at his son for not keeping the home clean, he goes on about how the clothes are strewn all over the place and the helmet is kept in the kitchen shelf and etc… when all of a sudden this boy switches on his mobile and starts listening to an absurd song which has the same beat as the shaking of his fathers head and hands. The advert was about a mobile phone company saying “youngsters listen only to what you want. You don’t have to listen to anybody else”. This left me feeling betrayed, as a teacher I must have spoken and counselled so many boys with problems, is this the way the young of today behave with their elders. We lament saying that youngsters do not listen to their parents. We even take counselling lessons on how to deal with our young. Should we perhaps give the young of today counselling lessons on how to deal with their parents and elders? We say change is a must and is very much needed. But if this is change then where are we heading? I think it is time the advertising people took into consideration that their advertising is setting a wrong example amongst the youth of today and set about correcting their approach in targeting the young crowd.