Assuming Arjuna asks, "how will I have ill-fame just by going away?", Krishna reminds Arjuna of the different implications of ill-fame. Krishna says Bhayaadr(u)Naaduparatham mamsyanthae thvaam mahaarathaa: Yaeshaam cha thvam bahumatha:, bhoothvaa yaasyasi laaghavam 2.35 (These) great warriors also will consider you to have withdrawn from this war out of fear. Having been honourable to such (warriors), you will come to disgrace. Krishna argues, if Arjuna dos not act now, the world will not understand that his inaction is out of compassion and tenderness towards life. They will laugh that he ran away from the battlefield out of sheer fright at the sight of Duryodhana's army! Those who had a great opinion about him, will esteem him less. They will ridicule his inefficiency, scorn his prowess and make fun of his valour. For a man of honour and repute, this is a very telling point. There was no dharma involved, nor prudence. Krishna told Arjuna that running away would be a ridiculous and not an ethical action. He would lose all the name and fame that he had so far earned and that would be more painful than death. Thus Krishna helps Arjuna break through the state of suspension by raising a point that will touch his heart and mind and induce him to fight. Krishna says: Avaachya vaadaams(h)cha bahoon, vadishyanthi thavaahithaa: Nindanthasthava saamarthyam, thathO dukha:tharam nu kim 2.36 Moreover, looking down upon your ability, your enemies will utter many unmentionable words. What can be more painful than this? Krishna says, if Arjuna does not fight, Duryodhana would be victorious without a shooting an arrow and would definitely not have allowed the news of Arjuna's real reasons to spread because he would not want the people to look upon Arjuna and the Pandavas as truly great. He would instead say that Arjuna ran out of sheer fear. So, Krishna asks Arjuna to get up and fight. He shows Arjuna the rewards that fighting will bring him both in this life and hereafter HatO vaa praapsyasi svargam jithvaa vaa bhOkshyasae maheem Thasmaad uththishta kaunthaeya, yuddhaaya kruthanis(h)chaya: 2.37 Killed, you will attain heaven. Or, victorious, you will enjoy this world. Therefore , decide to get up, Oh Arjuna ! This verse considers the performance of duty from the point of view of gain. Inaction is suicidal. Meeting the challenge is the glory of life. Success need not be the ultimate goal. The spirit with which we act is more important. Act, act and act. Otherwise one will be benumbed by frustration and sorrow. Please read the following post now. It is very apt here. Why should we act? - Gita's answer Love, Chithra.