Trump, President of USA called Tim Cook of Apple as Tim Apple.Trump also called Lockheed Martins CEO as,Marillyn Lockheed..Rahul Gandhi forgot Hollandes name and said that he had a meeting with Macron ex president of France.There is nothing ominous about this.People do forget names and telephone numbers, In our apartment complex there was gentleman called Shankar in his early seventies..We were friends and used to meet in our morning walk.Despite knowing each other for some time he used to address me as Subramaniam.My attempt to correct him failed and therefore I tried another technique which yielded positive results.I returned his greeting in our morning walk and said Good morning Rajamanickam.He corrected me immediately and said that his name was Shankar.I said sorry and continued that incidentally my name was Lakshminarayanan and not Shankar.I tried this for two/three days and calling wrong names stopped completely.I surmised that this chap Subramaniam should have troubled him enough to leave a lasting memory of his name. When we forget names we try to describe the person by his physical attribute or habits.Lambhu,shortie,baldie,fatso,smoker,snuff box,Patiala peg etc.Of course we use this when the person is not around.Argumentative,fighter,champion listener, burper,windy,back slapper[remember the chaps who slap your back when happy or excited] etc are some of the action oriented attributes to remember the person.There is a couple who go for a walk and the gentleman follows his wife because of breathlessness.We identify him as the faithful follower. There is a person who helps his wife with washing vessels.We identify him as the Dishwasher. Ladies have elephantine memory particularly relating to quarrels with the husband or mother in law.It will start some what like this.”It was a Sunday around 4.00pm.Your father was sitting in the easy chair and browsing through the panchangam.Your mother was sorting out the coriander leaves.You were watching some cricket match played about 5 years earlier.I asked you a simple question-shall we go to the beach this evening-it is a long time since I tasted the raw mango spiced with chilli powder?You pounced on me and said “I need space-leave me alone as afterall I get only Sunday to relax”.What made it worse was your body language and the satisfied look on your mothers face.Adding insult to the injury was that you readily agreed to your mothers request to take her to the temple.The triumphant look on your mothers face said it all.In one of the made for each other contest a lady listed out every promise made on the nuptial night by her husband and not carried out even after ten years of marriage. The husband agreed that the list was factual but need not have been so exhaustive.The famous CHO once said- make promises in a hurry and repent at leisure. I also remember an occasion when I scolded my wife for losing the house key, she came out with a ready reckoner of the items I had lost in twenty years of our married life right from nail cutter,pen,towel,driving license etc.She had an appreciative audience of my daughters who clapped vigourously every time an item was included in the list. I beat a hasty retreat when cornered by the Phoolan Devi gang in their territory.One thing to cherish is that forgetting is the biggest gift of God to us as otherwise we will relive painful memories of what we have gone through and wallow in self pity.Remember that pessimists forget to laugh but an optimist laughs to forget.