Pricing Indian Clothes in USD: help needed

Re: urgent plese reply as soon as possible.

Hi,

Nice to hesar dat...but having a doubt do u have only one....if it is...u an sell for $70...i dont think there is sum law for dis....

 

Re: urgent plese reply as soon as possible.

Congrates!!!

And u keep in touch here with us....so its very easy to sell ur stuffes through online...anyway all da very best wish to u....

 

Hi MS,

My suggestion will be to have a low profit margin initially until you have a good client base to sell your wares. Taking the example of your chudidar, if it cost you Rs. 2000 whole sale in india and you didn't spend much for having it shipped here, then your sale price should never be greater than equivalent dollar amount for Rs.2500 (at the exchange rate of 1$ = Rs 38 this would be 2500/38 = $65) which is a profit margin of 25% on the whole sale price. You can go lower if you operate from home and have no over head cost.

Once you have a regular client base you can up your prices. The key is customers should never feel that they are being taken for a ride. (since most of them have visiting relatives and are aware of the cost price).

 

Hi MS,

good to know you are trying to sell chudidhars in USA. As blondie has suggested, you could look at that pricing around 65-70 USD.

But there is another view that indian customers would have associated a perceived value to the churidhar. They may be ready to shell 10-15 $ more inclusive shipping.
If you are very confident that your selections are very ood interms of quality, material, work, colour combinations and fitting size and bought at the best buyer/ trader's price, you could tag it close to 85-90$.
Incase of customer's hesitation to buy it in this price, then offer discounts and settle between 75-85$.

Even though you have not paid exclusively for shipping, you should accomodate the cost involved in travelling, selection time, risk taken to sell to a customer, you can enjoy some gain.

HAPPY SELLING!!

Do keep us posted how the sale went through!!

 

Good suggestions Leela...

But let me reiterate another marketing technique introduced by marketing giant amazon which even small vendors are adopting nowadays.........free shipping for anything that costs above 25$$ !!!

MS will quickly build a word of mouth client base if the first few ones do percieve that they are getting a very fair deal. A markup of 25%(acquire for 2000 sell for 2500 i.e make 2000 for 4 outfits sold and if none are sold then still she has a very good bargain for her own wardrobe) on the wholesale price is quite large profit margin for a beginner with literally no over head cost.

 

First things first - create a good site first. Take good pics of your products and get the site going.
Its very very simple now to have your own site now.