Dear my friends, Today I am appalled by a picture posted in facebook. In fact we all come across such pictures everyday...babies, girls, aged beings shown in shattered, mutilated, bruised conditions and people says FB or other institutions will donate money if you hit a share or basically re-post such pictures. If one individual or any institution wish to help any fellow beings by donating then is there any need to share such pictures and evoke our sentiments? Donations for social cause needs to be hyped so that brand visibility enhances all the more? I am disgusted! At kolkata, I recently came across another such incident...autistic children in the name of function were paraded in from of America Counsel do you know why? to raise funds from US/NRI...their parents did not even know this..all that was told to the parents that children will be taking part in a function... Today such picture is posted in facebook of a baby suffering from cancer, FB will donate per share... Do you think educated persons who have some brain and sensitivity should support such moves? A cause is defeated if one is trying to gain from branding...simple words describing the situation would suffice, there is really no need to publicize human agony like this...the pain will not cease, will it?