All is not fare in a man's world! I have no doubt that all of you are aware of the essential difference between a man and a superman. A superman always wears his underwear over his pants while we, the ordinary mortals, wear it beneath the pants. Having said that, I’ll be failing in my duty if I don’t point out the tremendous burden this puts on the superman. While we can pass off anything as underwear, the super ones will have to ensure that what they wear as underwear is of the best quality and preferably branded ones. It is difficult to say whether the underwear derives its macho image because the superman wears it with pride over his pants! A moot point really! I am an avid fan of TV ads and spend considerable time watching them. In fact the best I have ever watched is something like this. A man is relaxing by the sea in a supine position. He seems totally at peace with himself when his solitude is disturbed by a bumblebee, which starts hovering around him. He waves his hand at it and it flies away for a second only to return with greater determination. He drives it away again and again but the brute of a bee comes back every time trying to land somewhere around his middle. The battle goes on for a while and a husky laughing voice comes over to announce, “ If you had used our Superclean Tissue, this bee wouldn't be bothering you now!" The brand name was really something else but I don’t remember it now. According to me, the best ads are the ones relating to underwears. Every promotional ad seeks to project its product as not only highly macho but also as some kind of a gadget that causes mindless passion in all women who come into contact with it. Remember the fellow who enters a ladies’ toilet by mistake and is seen the next minute lying down only in his underwear wearing an ecstatic smile with thousands of lipstick marks all over his body? In another ad, a damsel in distress is saved by a man clad only in a branded underwear who kicks the hell out of the villain. In the next scene, the girl is in a limousine and the hero in his branded underwear slides beside her in the driver’s seat and asks her, “Thinking of me?” The girl flashes a coquettish smile and throws a glance at his underwear and a voice takes over eulogizing the product. In one of the most poignant ads, the loser in a love triangle laments “What is it he has that I don’t have!” and the camera pans to the underwear that the winner is wearing! Now that the success of all successful men is attributed to the kind of undergarments that they wear, it is imperative that more care is taken in their selection. After all, no one wants to lose out on this great battle called life in spite of all his accomplishments merely because his underwear is just not right! It’s worse than losing a battle for want of a nail!