Thanksgiving and Black Friday...brings to mind another similarity: the 'Aadi Perukku' festival (18th day of the Tamil month Aadi when TN people pay tribute to the rivers for its life-sustaining abilities) and the 'Aadi Thallupaddi' - the most anticipated shopping time of the year for TN - imagine if "Black Friday" runs a month-long! ; ) Traditionally, Aadi month is considered inauspicious to start new ventures or buy new. I came across (sort of) a case study of how one local, leading clothing brand reversed that popular sentiment and made customers buy by proposing huge discount sales unlike ever in TN (this is when discounted sales wasn't a thing). Initially, it was mostly the textile stores that offered fancy discounts for Aadi Thallupaddi. Back then no special promotions were there for wedding seasons/Diwali/Ramzan/Xmas etc so it was indeed a good opportunity for people to purchase and save up on the best deals during Aadi. Soon retailers of all kinds followed the model as it worked and brought in customers and sales for an otherwise off-season for shopping (or that's how the story goes). Now, from mega brands to small businesses, there are plenty of offers available on every product u may name, for every occasion there may be possible...still, the craze for Aadi Thallupaddi has only grown over the years as if it's an unmissable event! A perfect example to illustrate how culture and traditions can be influenced by businesses after all. A simple marketing gimmick by one brand has overturned strong religious faiths, so much that today Aadi month has come to mean as a time to buy new stuff (the irony conveniently overlooked)! : ) There is "White Friday" by Amazon here. Also Orange. Also... lol, there is one for every color in the spectrum (Black Friday ain't unique anymore, thanks to globalization)! Discount sales are mostly about clearing off old/damaged stocks, we know and we are aware yet why it is hard not to shop or shop less? What's the obsession or need to? I wouldn't entirely blame the brands. Consumers have to be responsible as well and not fall for every damn shiny, fancy deal that may pop up on their faces. Change has to start with us, how we may choose to shop would probably make brands consider and reevaluate their marketing strategies. "Buy local" initiatives are now being politicized as well. We have to identify genuine players in the market and support the cause, I do agree with that. One way to go forward in the right direction of being a responsible consumer. Kudos!