Nowadays we see all the top film stars endorsing one product or the other on TV daily. They are interested only in the money and rarely in the product . They are paid handsomely for a few hours of work and remain in the public eye even if their films fail at the box-office. :bowdown Now even Hema Malini , Sharmila Tagore and Sridevi have joined the bandwagon. The stars of yesterdays maintained an aura of mystery like Rekha and refused all such offers. But now we have Amitabh Bachan selling a zillion products. :spin Under garments are sold by Shahrukh Khan , Hrithik Roshan, Salman Khan to name a few. Lux has Shahrukh in the bathtub full of rose petals . Lux always had top female stars starring in their advts even long ago. Now fairness creams have all the major stars to promote the product. Jewellery of course has Katrina Kaif, Ashwariya Rai , Bipasa Basu. Olay has a few B grade stars .