Om Ganesha This year Datta Jayanthi (Birthday of Lord Dattatreya) falls on Thursday the 27<SUP>th</SUP> December Lord Dattatreya had descended into this world as progeny of Atri and Anusuya, a sage couple of the Vedic age. Anusuya became very famous for her devotion to her husband. She was the embodiment of chastity. Such was her spiritual power that hard, uneven earth turned soft and smooth for her as she walked about. This pious woman induced jealousy and envy in Trishakthi Devis (Devi Laxmi, Devi Parvathi Devi Saraswathi), however the three Gods Vishnu, Shiva And Brahma Deva decided to prove these doubting elements how wrong they were. They transformed themselves into mendicants, approached the hermitage of sage Atri and begged for alms. At that time sage Atri was away at the river offering his daily oblations. Anusuya came out and offered food to them. They made a strange request; the food be prepared and served to them by Anusuya, in the nude. In the Indian tradition any 'athithi' (guest) cannot be turned away, as they are considered to be an aspect of God. Hence she was placed in a dilemma. She smiled to herself and reflected thus: ‘I am totally purified by the long association with the holy sage Atri. What harm can the god of lust ever do to me? So I do fear nothing. As they have sought food from my hands, I look upon them as my own children and not as strangers and grown up men!’ Her thoughts – the thoughts of a pious and chaste person – instantly became reality; the elderly guests became babies! Sage Atri on his return to the hermitage saw his wife Anusuya fondling three babies. Anusuya said "These children are the gift of God to us who have been childless so far". Sage Atri was overjoyed and named them Datta, which means 'given'. At this the three Gods reverted to their real forms and disclosed the truth. They extolled the power of chastity and purity of Anusuya which vanquished the combined and colossal powers of all three of them. Sage Atri and Anusuya prayed that they should remain as their sons. They consented and the three and gods merged into one body. This is how Shri Dattatreya incarnated. He was born in the month Margasiram on a pournami day. Lord Dattatreya was called Shri Gurudeva Datta – the Guru of all Gurus. Deva of all Devas. Datta Jayanthi is celebrated with fervor in all Sri Datta Kshetrams. They start the special poojas from a week before. Saptaah (7 days) parayana of Sri Guru Charithra or Sri Padavallabha Charithra or Sai Satcharithra or any Guru Charithra is done thru out the week. Namajapam/Namasmarana/Sahasra Archana/Abishekam & Annadanam is done. In Pitapuram ,the birth place of Sri Padavallabha Swami the Datta Jayanthi celebrations have started from 21<SUP>st</SUP> Dec onwards and in Shree Kshetra Pitapuram & Shree Kshetra Kuruvapuram, Sri Datta Jayanti is celebrated on Thursday, 27<SUP>th</SUP> December 2012.