Coffee is like life, isn't it? The Coffee is our emotions, happiness, feelings of well-being. Some are sweet, some are spicy, some are steamy, some are frothy, The Coffee cup is the outer qualities. Our bank account, house, appearance, clothes, etc, etc We wish for nice coffee cup, and excellent coffee. However our raw emotions and sensations make us fantasize about the coffee itself. According to maslows needs hierarchy, we need good tasting coffee first. What do you think?