Newspapers survive on advertisements. 60% advertisements, 40% news and views. I am not sure if there is any government regulation or guide in this respect. It's like ads in TV serials. When the party in power is not happy with a news paper, it stops ads to that paper. Advertisements have educational value too. Some of our purchasing and other decisions are influenced by these advertisements. I was told reporters get free food and booze to cover page 3 people. Yes we still buy newspapers, though all news it available on the TV and Internet because it feels good to hold a paper in hands. The sale as scrap is additional benefit. Unfortunately ever since plastic came, no one is using old nesaper for shopping bags. The scrap rates are going up.