Isn't a no to be meant as 'no' irrespective of gender?

This on Television (hence posting in TV section):
Sharon Osbourne on Her Impromptu Make-out Session on 'The Talk': Ozzy Won't Like It! - Yahoo! TV

The guy clearly said No! Imagine if things were reverse, the cops would have been called. Sharon does not care what her hubby or her kids will feel about this, ok that's their personal problem to deal with, but what about the actor who said "No"?

The bigger problem here is taking things for granted when a person clearly expresses they are UNCOMFORTABLE!!!