I got really interested in Nithi, when someone I know - who is a highly accomplished scientist and has travelled the world - got hooked to Nithi. I have followed Nithi and even his followers - because I was just so curious how educated folks can fall into his trap. At that time, I did some layman reading of how cults are formed and the psychological techniques they use to form their "organization". It's a fascinating field. Nithi is definitely very intelligent to be able to read/assimilate these techniques used by many cult-leaders before him and go on successfully for so many years. A few years ago, when he was based in Bangalore - I recall listening to a video, where he starts with (not his exact words, it was addressing a part of his crowd, to this effect...): You, young woman or man, I know how hard you work. All through your school years, you were a great student, you always listened to your parents and came out with top ranks. And then you got the best job possible. You now earn maybe 50K per month or even 2 lakhs. You come back home and eat some junk food, you watch TV - everyone thinks your life is perfect. But I know you feel terrible inside. You have no peace, no real happiness, you can't sleep at night. But worry not - you have come to the right place. I can help you find true peace and satisfaction...etc. He says these things and other similar things to target different groups of people - he is intelligent enough to know what to say to get to their deep vulnerabilities and then goes on from there to fulfill his short-term and long-term agendas. I got to know a bit about manipulation strategies used by cults via this forum where "Ex-brahma-kumari" folks come to seek help after being in this residential cult for years: The Brahma Kumaris in a Nutshell « Brahma Kumaris Info – the Truth about the BKWSU Nithi has a huge full-time and part-time task force on all social media (many of his followers are quite young, tech-savvy and happy to use their spare time to spread his agenda) and sadly it's going to be very hard for even those trying to get out of his grips to get neutral help.