My friend and I went out today . We stopped in a jewelry shop to get her chain hook repaired. When we waited, just did some window shopping around the shop. One section, they had Platinum jewelry. The prices was astronomical. And I was thinking to myself, for so much money, it does not look valuable at all ? My friend said, We are conditioned to liking gold only . I dont know, but certainly Platinum does not look great to me. If it is polished, it looks like steel , if it is matte finish, it looks like aluminium. Thats my view point. How many of you really like Platinum ?