Alzheimer's Disease (AD), typically manifests in memory loss, especially in elders. While this ailment is well recognised in Western countries, we in India generally think that it is an age-related phenomenon. AD typically begins with memory loss, especially of recent events. Patients can usually remember an event that occurred 50 years back, but may not recall what they ate for breakfast that morning ! My daughter who is a Doctor in U.S mentioned that a lady brought her aged mother (85 yrs) to the hospital. Half an hour after examination, the old lady could not reconise her daughter ! Such is the short memory, which is gennerally unimaginable. In addition to loss of memory, there is often intellectual impairment, confusion and in late stages inability to look after one self. All these are frequently accompanied by personality changes and even violent behaviour. AD is every one's greatest fear, as we grow older. An awareness on Ad would help us to realise quickly if this ailment sets in with any of our family members, including ourselves.